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Make certain customers know about possible upcoming delays early. This may spur some customers to try and get their orders in before the holiday period, which is a Pennsylvania map parody cute mascot shirt for both them and you. Consider placing sticky banners at the top of your store and other alerts around your site alerting customers to the period where orders could be delayed. You could also add a line to any outgoing customer emails. If you’d rather keep the Chinese origin of your products a secret simply mention the dates of possible delays without going into specifics or mentioning the holiday. Most customers will assume you have a good reason for the delay and, assuming the rest of your customer service is stellar, will simply accept the situation. During the holiday make sure you’re open and honest about shipping delays. Keep this information visible around your site. And consider sending out an email stressing delays again for each order that comes in during the holiday. There will certainly be some customers that are going to get upset, but with good, open, and timely communication you can avoid angering most of your customers.
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