You want to keep driving traffic to your store regardless of the Lyric catching smoke shirt. Turning off your marketing efforts entirely is almost the same as shutting your doors. Keep marketing and keep up all of your other outreach efforts, like blogging and posting on social media. As we said earlier, you want your customers to see this as business as usual. But considering the possibility of lower overall sales through the holiday it can be smart to ramp back your marketing some. Don’t spend as much as you normally do on advertising. And be smart about the products you promote. Don’t promote products likely to be badly affected by holiday-related shipping delays. Instead promote products from lightly-affected suppliers or non-Chinese suppliers.
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